We use Cloudflare’s privacy-first analytics to get the traffic data. Here is more information about this from Cloudflare’s official website
Building technologies with data privacy in mind is a core tenet of Cloudflare’s mission to help build a better Internet. With Cloudflare, you don’t have to sacrifice your visitor privacy to get essential and accurate metrics on the usage of your website.
Cloudflare Web Analytics does not use any client-side state, such as cookies or localStorage, to collect usage metrics. We also don’t “fingerprint” individuals via their IP address, User Agent string, or any other data for the purpose of displaying analytics.
Our analytics are non-invasive and respect the privacy of your visitors.
Popular analytics vendors have business models driven by ad revenue. Using them implies a bargain: they track visitor behavior and create buyer profiles to retarget your visitors with ads; in exchange, you get free analytics.
At Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy. For free. We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.
Being privacy-first means we don’t track individual users for the purposes of serving analytics. We don’t use any client-side state (like cookies or localStorage) for analytics purposes. Cloudflare also doesn’t track users over time via their IP address, User Agent string, or any other immutable attributes for the purposes of displaying analytics — we consider “fingerprinting” even more intrusive than cookies, because users have no way to opt out.
The concept of a “visit” is key to this approach. Rather than count unique IP addresses, which would require storing state about what each visitor does, we can simply count the number of page views that come from a different site. This provides a perfectly usable metric that doesn’t compromise on privacy.
For website owners and businesses, analytics are the backbone of their online strategy. This data helps them understand how people find a website, what types of devices they are using, and what they do once they get to a website–critical information for creating a better experience for their online visitors. Before today, getting access to that data came at a price when using popular analytics tools created by ad-tech companies. Advertising-driven business models help ad-supported sites sell more ads and are gleaning lots of visitor and site data in return for site analytics. As a result, website owners have to trade user privacy for data on how their own sites were performing. What’s worse, the tradeoff doesn’t ensure that site owners get accurate data because visitors with ad blockers often aren’t counted. With Cloudflare Web Analytics, any web creator—not just Cloudflare customers—can get the information they need in a simple, clean, and accurate way that does not sacrifice their visitors’ privacy.
“Website owners deserve access to analytics that are transparent and accurate, and that don’t force them to pay with their users’ privacy,” said Matthew Prince, co-founder and CEO of Cloudflare. “With Cloudflare Web Analytics, website owners can help protect their visitors’ privacy, and focus on what really matters–clean, simple metrics to understand how their site is performing. We believe this is an important step in helping to build a better, and more private Internet for everyone, not just Cloudflare customers.”
Unlike ad-supporting analytics companies, Cloudflare’s business model has never been about tracking individual users across the web. Cloudflare does not track where visitors are going online, and can help web owners get clear and accurate information about how their sites are performing without the need to profile users. Cloudflare already processes the requests for sites on its network and can collect analytics at the edge without adding third-party analytics scripts to a website. This privacy-friendly approach measures a ‘visit’ by looking at the source of each request, rather than tracking individual user behavior. Cloudflare Web Analytics is also able to deliver accurate insights because this method does not conflict with ad blockers, which frequently block third-party analytics tools from measuring anything at all. When combined with Cloudflare’s Bot Management tool, automated bot traffic that could skew analytics is also filtered out for improved accuracy.